Valuation of a brand of a multinational company in insolvency proceedings, for financial institutions
Context:
The financial institutions had to decide the next steps to be taken after an important client entered into insolvency proceedings. The valuation of the Company’s most important asset, the brand name of its flagship product, was requested in order to determine the recovery value in the event of a decision not to approve the agreement proposed by the Company.
How we helped:
Result: